Businesses across Nottinghamshire can build their brand, improve team spirit, raise their media profile and attract new clients by working with the charity sector, according to a keynote presentation by Nottingham Hospitals Charity Chief Executive Barbara Cathcart to delegates at the Nottingham City Business Club.
Speaking to business leaders throughout the city, Barbara outlined how funding innovation and expertise across areas such as the development of specialist medical equipment, ground-breaking medical research or enhancing facilities for patients, staff and visitors can boost corporate profile through sponsorship opportunities, product placement and team-building.
“The corporate and charity sectors are both focused on involving customers and building reputations so working with a charity is a unique opportunity to associate business brand with amazing community-based outcomes.
“There are also great opportunities for promoting team spirit and unity. Bringing staff from different departments together to raise money for charity helps build relationships across divisions and outside of direct work groups. And it’s not just about fundraising, recently we’ve welcomed teams from Experian to paint Zephyr’s – a new facility for bereaved parents who have suffered stillbirth or the loss of a child and from Specsavers to decorate the Children’s outpatient clinics at Nottingham Children’s Hospital in time for Christmas.”
Partnerships with business have ranged from the hospitality sector such as Hart’s Restaurant to the automotive sector with Sandicliffe Nottingham and retail sector such as Sainsbury’s. Each year the Charity’s flagship dragon boat race at Nottingham’s Victoria Embankment attracts competing teams from businesses across the region as does the opportunity to skydive from 10,000 feet and the Charity’s Annual Golf Day.
Some companies choose to raise money in support of colleagues who have undergone treatment at the hospital or in memory of those who have passed away. Recently insurance firm Russell Scanlan raised £3,750 for Linden Lodge neuro-rehabilitation unit after the husband of a team-member was treated there. Currently staff at Nottingham City Homes are raising money for Hayward House specialist palliative care unit in memory of a colleague who passed away there.
Barbara added: “Our Charity has always been a champion of investment and support for our hospitals and services across the East Midlands, delivering £30 million of investment in 10 years with an increasing percentage coming from our valued corporate partnership. Over the next three years we will be redoubling our efforts to work with companies in the region so that together we can invest in and support our region.”