Children’s Hospital launches new Robin identity

Nottingham Children’s Hospital has launched a new logo and identity supported by Nottingham Hospitals Charity. Robin, based on Robin Hood the folklore legend from Sherwood Forest, was designed to help the Children’s Hospital become better-known and raise more funds.

Currently, many people in the city do not realise Nottingham has its own Children’s Hospital – believing there are simply one or two children’s wards at the QMC.

In reality there are 120 beds, two outpatient departments, a children’s Emergency Department, a day surgery unit, a team who care for seriously ill children in their own homes, and numerous community clinics run across the City.

Nottingham Children’s Hospital employs more than 700 staff, admits more than 12,000 patients a year as inpatients and carries out more than 50,000 outpatient appointments. It treats patients from across the Midlands regions – sometimes even as far afield as Norfolk, and is a regional specialist centre for children’s cancer, kidney disease and cleft lip and palate surgery, among others.

Nottingham Hospitals Charity funded the logo’s development and will be using it within fundraising campaigns. Mugs, tote bags and pens featuring the new logo will be available to buy in aid of the Children’s Hospital Appeal.

Barbara Cathcart, Chief Executive of Nottingham Hospitals Charity, said: “We’re proud to support the great work of Nottingham Children’s Hospital. Thanks to our donors, we have been able to transform and enhance services and facilities for children and young people, which cover a range of areas, like £1.1 million funding the newly refurbished Children’s Cancer and Neuroscience wards to make them brighter, more welcoming and fun.

“We also fund complementary therapy and emotional wellbeing posts to help children and their families to relax while in hospital and aid their treatment. Nottingham Hospitals Charity has been at the heart of care for children in the East Midlands for ten years. We are excited to see this partnership develop further in the future and look forward to embedding ‘Robin’ into the Charity’s fundraising for the Children’s Hospital.”

Dr Stephanie Smith, Paediatric Consultant and Head of Service for Nottingham Children’s Hospital, said: “We’re really proud of all the great work that goes on at Nottingham Children’s Hospital and we hope that the new logo will help to make us even more recognisable. We want people to appreciate the amazing work that is going on just down the road from them and not just in the big hospitals in London.

“Our staff are leading the way in many areas of treatment and we have every reason to shout about our services. We hope the new logo will help us to make a real impression on our local communities – and those further afield.

“Over the coming months we’ll be working hard with Nottingham Hospitals Charity, who generously funded the development of the logo, to make sure people think about their local hospital when it comes to fundraising.”

The logo was created by graphic designer Geoff Hill, whose wife Abby works as a nurse in the Paediatric Critical Care Unit.

He said: “I was delighted to be approached to get involved with the logo design as I know first-hand what a great place Nottingham Children’s Hospital is, and what an impact it makes on children’s lives every day.

“The Robin Hood character we’ve created is designed to be bright and fun, and appeal to children and young people, as well as using Nottingham’s world-famous hero to help make the hospital instantly identifiable.”